Evolution partners with William Hill for US market

Provider of live casino solutions, Evolution Gaming, has signed a partnership agreement with one of the world’s leading betting and gaming companies, William Hill, that will see it deliver its live content and services across the United States.

The recently inked deal includes the entire country, however, the state of New Jersey will be the starting point for Evolution’s live casino roll out when it is streamed from the company’s very first USA Live Casino studio in Atlantic City, which opened in August 2018. Additional states will follow.

U.S. expansion:

While founded in the UK where it is listed on the London Stock Exchange, William Hill US was established in 2012 and is now a renowned sports book brand that is currently responsible for 113 race and sports books in Nevada, in addition to the state’s most successful mobile sports betting app. The company also operates in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and in Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.

In October last year, the company also signed an agreement with Monumental Sports & Entertainment to build and operate a sports book at Capital One Arena in Washington D.C. The deal, which was subject to regulatory approval, premiered in the U.S. capital in mid-September.

Chief Executive Officer Malta and Chief Commercial Officer at Evolution, Johan Nordstrom, commented on the recent tie-up in a company press release (pdf), saying…

“We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated 7BALL CC European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”

Caesars’ takeover:

On September 30, 2020, Caesars Entertainment Inc. (NASDAQ: CZR) agreed to buy the British-based gambling group for 2.9 billion pounds ($3.7 billion). According to the source cited, the Nevada-based casino hotel company intends to sell William Hill’s non-U.S. operations, which include over 1,400 UK betting shops. The owner of Las Vegas’s Caesars Palace reportedly saying that it plans to integrate the U.S. business arm into Caesars, with minimal loss of jobs, if any.

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